The Future of Business Advisory
Truest is a UAE-built platform that gives advisory companies and growing businesses a full AI workforce — handling compliance, strategy, proposals, and client intelligence around the clock.
Born from a vision to revolutionize business intelligence in the dynamic UAE market, Truest delivers scalable operational velocity and organic lead generation through advanced AI.
Why we built Truest
Driving innovation and growth tailored for the dynamic UAE business landscape.
Advisory services in the UAE have always been expensive, slow, and inaccessible for most businesses. We built Truest to change that — giving every company, from a two-person startup to a 200-client CSP, access to the same quality of advisory intelligence that was previously only available to the largest enterprises.
The team behind Truest
Leadership Team
Wilrich Schmidt BA(LLB)
Wilrich is a seasoned legal strategist with deep UAE business experience. He leads Truest with disciplined judgment, guiding customers through complex regulatory, commercial and setup decisions. His on-the-ground insight and regional network ensure Truest operates with clarity and compliance.
Jessica Visagie (MBA)
Jessica is the operational backbone of Truest. As Head of Operations, she aligns people, processes and delivery with disciplined precision. With executive and business development experience across Dubai and an MBA in Marketing Management, she ensures Truest executes reliably, scales intelligently and delivers consistently excellent outcomes.
Senior Advisory
Truest is supported by a Senior Advisory team of veterans from leading global institutions. They refine our strategy, strengthen our positioning, guide AI execution, and ensure we scale with clarity and discipline.
David Oxley CA(SA)
Visionary leader with 26+ years in financial services and 10+ years in app and product development.
Greg Palmer Pr.Eng
35 years of experience bridging the gap between physical infrastructure delivery and state-of-the-art digital intelligence.
Lloyd Samassa BSc (Eng)
Expert in digital market dynamics and startup acceleration with a 30 year background in engineering and venture strategy.
Ready to Transform Your Business?
Discover how Truest can accelerate your operations or explore partnership opportunities.